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标题: NVIDIA 负责 CUDA 及 PhysX 的副总裁、原 AGEIA 创办人 Manju Hegde 向 AMD 投诚 [打印本页]

作者: Edison 时间: 2010-5-25 21:21
标题: NVIDIA 负责 CUDA 及 PhysX 的副总裁、原 AGEIA 创办人 Manju Hegde 向 AMD 投诚

Word has reached KitGuru that Manju Hegde, nVidia’s VP for CUDA and PhysX, is moving to AMD. What can we infer from the situation, when Vidia’s own VPs seem to believe that Fusion is the Future?

The former professor of electrical engineering for Washington and Louisiana State Universities, founded Ageia in 2002 and has been as responsible as anyone for putting physics and GPGPU centre stage in the evolving graphics market.

As nVidia confirms, Hegde has been on a mission to improve game play and Jen Hsun Huang was so impressed with the physics guru’s talents that, after buying Ageia out, Hegde was given a critical role in leading the development and deployment not only of PhysX, but also CUDA.

Historically, nVidia was recognised as a great company to work for. Hegde has made a fortune and been given a senior position within the organisation, so why has he chosen to leave is the question we most want answered.

Having chosen to leave, why would Hegde choose AMD?

KitGuru has contacted nVidia for a formal comment on the loss of Hegde, but we have not received an official response yet (possibly, the senior execs are heading out to Taiwan for the massive push on GTX465/490 etc). If we hear back, then we will, of course, update you.

Does the loss of Hegde spell major issues for nVidia? KitGuru thinks this is highly unlikely.

Inventor of the GPU, nVidia has pioneered many changes over the years and, like all companies, has had its share of ups and downs.  The most remarkable thing we’ve noticed about the charismatic Mr Huang is that no matter how late nVidia is with new products etc, the market hangs on his every word. And nVidia’s share of the GPU market is very strong, despite the 8.2% pick-up by AMD reported by Fudzilla yesterday, following the launch of the Radeon HD 5000 series and the delays to Fermi. In one of the toughest trading environments ever seen, nVidia even managed to increase its share of the notebook space slightly.

So how has nVidia managed to maintain sales in such circumstances?

They plug DEEP into the developer community. The astonishingly well-funded TWIMTBP programme has helped – and nVidia has similar support in place for PhysX and CUDA.

At the same time, AMD has found it consistently difficult to get the community to buy-in to some of its programmes. Notable project here was HDR with AA (high dynamic range rendering with anti-aliasing), where the technology existed in the graphics hardware a full generation ahead of nVidia’s cards, but (we hear) there was not enough resource to push all the triple-A games to use it.

Enter Hegde.

Manju Hegde is a visionary. No two ways about it. The creation of Ageia captured the hearts, minds and imaginations of an entire generation of gamers, designers and, most of all, tech journalists.

We remember the days when Havoc ruled the planet – nearly unopposed in the 3rd party physics engine market until Hegde’s upstart company exploded on the scene.

KitGuru also remembers nVidia’s Chief Scientist, David Kirk telling us that “Moving physics processing to the GPU is a natural progression enabled by the high programmability in today’s GPUs,” and that “By combining expertise with Havok, nVidia has produced a fantastic solution for game developers that will lead to more compelling game-play and more realistic gaming experiences”… but that was before Intel bought Havoc.

KitGuru has always struggled to enthuse about the rolling rock/folding cloth demos – but millions became certain that physics was suddenly ‘cool’ and a ‘must have’ technology. So much so that Intel reacted to nVidia buying Ageia, by purchasing Havoc. So that leaves Intel and nVidia with cool technologies (both of which claim to be ‘open’ ?).  Which brings us to the real trick.

The real trick is not to have a really cool technology. Nope. That’s just for ego. The real trick is in getting the world’s developer community to buy-in and use it.

Manju Hegde is nVidia's VP in charge of CUDA and PhysX

Manju Hegde is THE guru at doing just that. Operating a company that was sold for little more than £10m, Hegde got the whole world speaking his language.

Now he will be at AMD – presumably doing the same thing.

If the nVidia VP in charge of PhysX and CUDA has decided that the future is Fusion, then the battleground has been set for a monster battle to win over the leading developers.

Going forward, if Hegde succeeds, then KitGuru expects AMD to be able to deliver events like these.

KitGuru says: We have positioned our Inada D6 robotic massage chairs, ordered enough popcorn to feed a fanbois army and we’re donning a pair of (non-affiliated) 3D specs to watch this war unfurl in all its high-definition glory. But there is always the chance that we’re wrong and we stand to be corrected. Maybe Hegde will stay put, continue to help the world appreciates CUDA in all its glory and you’ve just spent 5 minutes reading idle speculation.  Maybe.  Just maybe.

http://www.kitguru.net/component ... physx-moves-to-amd/

作者: amorist 时间: 2010-5-25 21:23
nv威武，老黄威武。

作者: aibo 时间: 2010-5-25 21:35
这个算什么，绿色革命输出？

作者: snoopy1 时间: 2010-5-25 21:37
橄榄枝?.exe

作者: goldman948 时间: 2010-5-25 21:37
能跳槽代表能力还是很强的

作者: D65 时间: 2010-5-25 21:38
这人的目的，无法是想让自己的心血physx，尽快的在世界范围内，大量的采纳和流行。

可惜他投靠AMD，真的投靠错了，AMD的企业文化作融合了低劣的ATi文化，更加注定了只能作千年老二，他这只是一厢情愿。

真要让physx流行，就跑去研发下一代游戏机主机。等所有游戏商都心悦诚服的采纳，这个标准自然流行。

作者: cool_exorcist 时间: 2010-5-25 21:38
amd要出物理引擎了

作者: amorist 时间: 2010-5-25 21:40
回复 6# D65

什么都是你说了算

作者: xreal 时间: 2010-5-25 21:43

这家伙印度老？

作者: 870717 时间: 2010-5-25 21:44
印度人很厉害~~~

作者: jypio 时间: 2010-5-25 21:58
众说风云~~ 我看是间谍~~

作者: hd4770 时间: 2010-5-25 22:07

这人的目的，无法是想让自己的心血physx，尽快的在世界范围内，大量的采纳和流行。

可惜他投靠AMD，真的 ...
D65 发表于 2010-5-25 21:38

Nod nod. Very good point.

作者: the_god_of_pig 时间: 2010-5-25 22:14
投诚.......

作者: 色清子 时间: 2010-5-25 22:19
这有啥
黄仁勋最开始还在AMD干过,后来才创的NV。。

作者: boris_lee 时间: 2010-5-25 22:47
没有竞业禁止协议吗？

作者: punk100 时间: 2010-5-25 22:48
这个是无间道？

作者: hd4770 时间: 2010-5-25 22:49

没有竞业禁止协议吗？
boris_lee 发表于 2010-5-25 22:47

Yes. There is.

作者: cellwing 时间: 2010-5-25 22:50
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作者: hd4770 时间: 2010-5-25 22:51
But he can do other positions. Its more for a good image for amd

作者: 86751213 时间: 2010-5-25 22:56
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作者: slice 时间: 2010-5-25 22:59
本帖最后由 slice 于 2010-5-25 23:03 编辑

这人的目的，无法是想让自己的心血physx，尽快的在世界范围内，大量的采纳和流行。

可惜他投靠AMD，真的 ...
D65 发表于 2010-5-25 21:38

他跳了能带走自己的技术和经验，但又不能带走PhysX。

跳到到AMD，不过是对AMD的OpenCL，DC等，也就是Stream帮帮忙吧。
E文太累没看，大家别喷我。

作者: henghahengha 时间: 2010-5-25 23:01
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作者: wdy1234 时间: 2010-5-25 23:01
估计是AMD需要强化物理加速和OpenCL.Stream方面的能力

作者: zalii 时间: 2010-5-25 23:02
说的太难听了，还投诚？

作者: gz_easy 时间: 2010-5-25 23:07
Good for AMD, bad for NVIDIA.

作者: D65 时间: 2010-5-25 23:10
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作者: cjmgz 时间: 2010-5-25 23:11
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作者: gszgsz 时间: 2010-5-25 23:21
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作者: D65 时间: 2010-5-25 23:23
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作者: Edison 时间: 2010-5-25 23:23
请讨论不要离题太远。

作者: D65 时间: 2010-5-25 23:28

不要这么说嘛，人家已经很低调了。
henghahengha 发表于 2010-5-25 23:23

很高调，高你一点点就可以了。我很满意了。
另外275.15成绩暴涨了，就是我说的2xx版正式驱动。现在懒得挖你，成绩再爆一次再慢慢玩。

打住，打住。

作者: cardex_sp 时间: 2010-5-25 23:30
NV的VP里面还有这号人？
况且VP大多不问世事已久，懂技术的寥寥无几啊。

作者: gz_easy 时间: 2010-5-25 23:34
有点奇怪，难道Hegde没有同NV签订过竞业禁止协议吗，说跳就跳啊。

作者: cardex_sp 时间: 2010-5-25 23:36

有点奇怪，难道Hegde没有同NV签订过竞业禁止协议吗，说跳就跳啊。
gz_easy 发表于 2010-5-25 23:34

签了赔点钱就可以跳了。
其实没啥约束的。

作者: misasdky 时间: 2010-5-25 23:42
貌似一长远打算

作者: gangdan 时间: 2010-5-25 23:42
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作者: luckissy 时间: 2010-5-25 23:52

上面很多挂掉了?

作者: henghahengha 时间: 2010-5-25 23:54
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作者: 鱼儿水中游 时间: 2010-5-26 00:01
这有啥
黄仁勋最开始还在AMD干过,后来才创的NV。。
竞业禁止协议管用不？

作者: Edison 时间: 2010-5-26 00:06
也许当初他们和 NVIDIA 签订的 AGEIA 收购合同中已经有了一些自我保护条例，也就无所谓同业竞争。

作者: 色清子 时间: 2010-5-26 01:07
额，我说老黄以前在AMD干过,是为了说明跳槽很正常.
跳槽一个副总裁,也要看什么属性的吧,负责技术,还是应用,还是其他.
仙童有俩种子(其他的暂时不考虑),一个Intel，一个AMD,两者差距大了,桑德斯也负有一部分责任,毕竟不是技术出身,虽然也算个天才.
我把AGEIA定位是有看头,值得买,但是自己做不大的公司,出路只能是被收购.当时被收购,AGEIA应该没有多少选择,AMD收购完ATI,加上CPU的不济,穷的要死;Intel主打CPU,又收购了HAVOK;愿意收购AGEIA的不多,IBM可能有兴趣,但是被IBM收购了AGEIA在IBM里面可能就是个末流货色,可能位置还不如未被收购的THINKPAD.NV是AGEIA的最好选择,AGEIA也是NV做大的最好选择,实在想不通老黄会在合同上面让这些步.如果真的可以,只能表明这个所谓的副总裁不重要.
这个问题真的很DT,能有好卡就行了,关系那些公司之间的尔虞我诈,明争暗斗做什么,我没这个能力操心,还是当个消费者看N卡好的时候买卡,N卡不好的时候继续用上一代的N卡的N饭好.

作者: rurouni2 时间: 2010-5-26 11:55
AMD需要这样的人，不是用来干活的，是用来和developer打交道的。

作者: slr 时间: 2010-5-26 11:59
“投诚”这两字翻译严重不准确

作者: 380 时间: 2010-5-26 13:28
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作者: 晨之晖 时间: 2010-5-26 19:40
看来AMD的通用计算要强化了

作者: Edison 时间: 2010-5-27 23:08
请大家看清楚了，这是前天的消息，今天还有人当新闻 post，以后大家发帖请注意，新发相同的话题将被删除，但是你可以原主题中继续讨论、发表各种高见和相关报道。

作者: FontainebleauV 时间: 2010-5-27 23:51
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作者: cimko 时间: 2010-5-28 08:04
这玩意应该不是他一个人搞出来的吧

作者: yuno2005 时间: 2010-5-28 11:58
终于弃暗投明了

作者: liangling 时间: 2010-5-28 15:11
然后AMD也出CUDA跟PHYSX。。然后N卡方面就好玩了

作者: emu10kx 时间: 2010-5-28 15:23
弃暗投明啦哈哈

作者: urp 时间: 2010-5-29 23:37
这家伙是个印度人？

作者: cenxuebin 时间: 2012-8-14 11:01