Coming from an ATi fan, you still have to recognize GF104 is a damn good chip. A full 8SM SKU could for all intents and purposes replace GTX480 if clocked like an ATi part. It would also probably cost $400 like an ATi chip. Instead, for now, nVIDIA will likely go the route of clocking it lower to steal 5870's thunder...and I ain't gonna complain irregardless of their motive.
For now, I think nVIDIA deserves a little credit...
...We can all laugh later when they rebrand it with a higher clock/2GB to compete with Southern Islands.
