源文
Ingram Micro, the world's largest technology distributor is appointed as a new distributor of AMD in APIC, distributing a full set of processing products from mobile to server in mainland China as well as Hong Kong. Meanwhile, Ingram Micro also is being as the distributor of Intel in APIC, implying AMD has achieved a great success in the APIC market at the same time giving pressure to Intel’s marketing strategy.
Under terms of the agreement, being acted as a value-added reseller (VARS), Ingram Micro will distribute AMD’s mobile, desktop, and server processors in mainland China and Hong Kong. Through Ingram Micro Logistics, the company provides customizable services for order management and fulfillment, contract manufacturing, contract warehousing, product procurement, product pack out and cartonization, reverse logistics, transportation management, customer care, credit and collection management services, and other value chain services.
Ingram Micro Inc. is the world's largest technology distributor and a leading technology sales, marketing and logistics company. The company offers a broad array of solutions and services to nearly 165,000 resellers by distributing and marketing hundreds of thousands of IT products worldwide from nearly 1,400 suppliers. Ingram Micro serves 100 countries and is the only global IT distributor with operations in Asia.
In fact, Ingram Micro is already a distributor of AMD in US, Europe, India, Australia, and New Zealand. In December 2004, Ingram Micro, suddenly cut off discussions to distribute AMD chips in China. It’s later reported that Ingram Micro had no choice because Intel proffered loyalty rebates that were too lucrative to pass up. This case later on was put into an example in the accusation from AMD on Intel about againsting the antitrust laws.
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