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http://www.digitimes.com/mobos/a20070302VL201.html
Graphics partners try to keep the faith as AMD pulls the rug on CeBIT
Reports from Taiwan's graphics card manufacturing industry are revealing that AMD's recently announced delay of its upcoming flagship graphics processing unit (GPU), the R600, was not just a shock and disappointment to fans of the former-ATI, who have been waiting for graphics cards based on the new chip, but also to AMD's partners, who were set to introduce products based on the chip at CeBIT in March.
AMD and its partners were arranging to launch R600-based products at CeBIT, according to industry sources, and live demos were being planned by individual partners. These have now almost all been canceled after the announcement by AMD, with only a few select few partners being allowed to show demo systems – provided by AMD – in private showings, while the rest will have to make do with showcasing old products or, at best, new variations of old products at one of the industry's largest trade shows, which starts in a little than over two weeks, on March 15.
But it's not the inconvenience that's causing problems for the card makers, but rather the uncertainty that the late change of plans casts over AMD's ability to deliver in the graphics card market and its hope of being able to compete with Nvidia following the AMD-ATI merger. Nvidia launched its current high-end GPU in November 2006.
According to graphics card makers, the R600 is AMD's hope of getting back on top and the delay only serves to highlight how far behind the company has fallen. The fear that many card makers now face is that supporters of the ATI brand who have been waiting months for the new product will finally decide enough is enough, the effect of which would be reduced confidence, and therefore sales, of all ATI-branded products.
However, despite the doubts, it still appears that graphics card makers are backing AMD and hope that the company will succeed. "We have our fingers crossed," said one maker while another asked everyone to "keep the faith." With the R600 launch now scheduled for early in the second quarter amid added speculation that mainstream (R630) and low-end (R610) parts will launch at the same time, the new plans could result in AMD having a complete top-to-bottom product lineup at launch, a rare occurrence in the graphics market, but one that many industry experts believe may prove successful for the company
http://news.mydrivers.com/1/78/78612.htm
R600跳票 显卡厂商失望中保存希望
驱动之家[原创] 作者:上方文Q 编辑:上方文Q 2007-03-02 18:07:09 3221 人阅读
随着R600跳票至二季度初并错过CeBIT大会,台湾显卡厂商等AMD-ATI合作伙伴深感震惊和失望,不得不取消了许多原定展示计划,不过,显卡厂商并未就此失去对AMD的信心。
ATI及其合作伙伴原计划在德国汉诺威CeBIT 2007上拿出R600相关产品,还准备进行现场展示,不过在AMD宣布R600跳票后,这一切都被取消,只有一小部分伙伴能在私下看到AMD提供的演示系统,其他厂商不得不带着旧品参展。
显卡厂商忧虑的不仅仅是这些,更是无法肯定这一改变是否会影响AMD在显卡市场立足的能力,一起能否抵挡得住来自NVIDIA的竞争。长时间的等待可能会让合作伙伴最终失去耐心和信心,并影响各种ATI品牌产品的销售。
不过,尽管面临种种麻烦,显卡厂商仍然对AMD保存着成功的希望。某家厂商表示“正在祈祷”(We have our fingers crossed),另一家则要求大家“保持信念”(keep the faith)。在下季度初,AMD将同时推出高端R600、主流RV630和低端RV610,从而拥有完整的DirectX 10显卡产品线,这种罕见的举动有望让AMD一举挽回局面。
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