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http://www.reuters.com/article/p ... Aug-2008+BW20080825
ArcSoft TotalMedia(TM) Theatre Supports NVIDIA CUDA(TM)
Mon Aug 25, 2008 12:00pm EDT Email | Print | Share| Reprints | Single Page | Recommend (-) [-] Text [+] Featured Broker sponsored link
ArcSoft's Upscaling Technology, SimHD, Is Being Demonstrated at
NVISION 2008
FREMONT, Calif.--(Business Wire)--
ArcSoft, Inc. announced today that ArcSoft TotalMedia Theatre, its
universal multimedia player, now supports NVIDIA CUDA which provides
DVD upscaling through Graphics Processing Units (GPUs).
Devising its SimHD post processing technology with NVIDIA CUDA,
ArcSoft is accelerating TotalMedia Theatre's DVD upscale performance
on GPUs to deliver viewers a close-to-HD video from the standard
definition multimedia files and DVDs, offering them a sharper and more
vivid picture in real time.
"The newly released, CUDA-powered SimHD technology is available in
TotalMedia Theatre to allow viewers to obtain a HD-like viewing
experience from not only DVDs, but also other standard definition
multimedia files," said George Tang, ArcSoft Vice President and
General Manager of Video and Home Entertainment Group. "We are pleased
to be partnering with NVIDIA to deliver excellence in high-definition
video on the PC."
"CUDA provides our software partners an environment to develop
high-level applications utilizing NVIDIA GPU accelerations," said
Patrick Beaulieu, NVIDIA's Product Marketing Manager, Multimedia
Group. "ArcSoft SimHD technology in TotalMedia Theatre sets a great
example whi**arnesses the power of NVIDIA GPUs for much-enhanced
video processing."
TotalMedia Theatre utilizes general purpose GPUs (GPGPU) to
provide sufficient power for intensive post processing technology such
as SimHD. The application is compatible for use with NVIDIA GeForce 8
and 9 series GPUs. ArcSoft will continue working to deploy other
technologies on NVIDIA CUDA.
ArcSoft TotalMedia Theatre with SimHD technology will be available
in Q4, 2008. For a live demonstration, visit NVIDIA (booth 220) at
NVISION 08, taking place at the San Jose McEnery Convention Center in
downtown San Jose, CA. For more information about the product, please
visit here.
About NVIDIA
NVIDIA is the world leader in visual computing technologies and
the inventor of the GPU, a high-performance processor which generates
breathtaking, interactive graphics on workstations, personal
computers, game consoles, and mobile devices. NVIDIA serves the
entertainment and consumer market with its GeForce graphics products,
the professional design and visualization market with its Quadro(R)
graphics products, and the high-performance computing market with its
Tesla(TM) computing solutions products. NVIDIA is headquartered in
Santa Clara, Calif. and has offices throughout Asia, Europe, and the
Americas. NVIDIA's inaugural NVISION 08 conference will be held August
25-27, 2008 in San Jose, California. For more information, visit
www.nvidia.com and www.nvision2008.com.
About ArcSoft
ArcSoft, Inc. is an industry leading software developer of
multimedia technologies and applications across desktop and embedded
platforms. Working closely with major OEM manufacturers, ArcSoft
offers a full line of imaging and video solutions that enhance the
features, performance, and user experience of mobile phones, digital
cameras, optical drives, personal computers, and consumer electronics
devices. For further details, visit www.arcsoft.com.
(C) 2008. All rights reserved. ArcSoft and the ArcSoft logo are
registered trademarks of ArcSoft, Inc. ArcSoft TotalMedia is a
trademark of ArcSoft, Inc. All other products and companies named
herein are trademarks of their respective owners.
ArcSoft, Inc.
Stephan Cote, 510-440-9901 ext. 237
press@arcsoft.com
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