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Gainward and Palit blast AMD for their GPU product policy
耕升和同德GPU产品线全面放弃AMD
5/27/2009 by: Theo Valich - Get more from this author
5/27/2009 作者：Theo Valich – 更多本作者的文章
Recently, a lot of media grabbed attention at the decision brought forward by PALIT and its subsidiaries. We can reveal that it is not just Gainward that is considering ditching the ATI line up, it's the whole PALIT Group. Given the fact that the Palit Group [Palit, Palit Multimedia, Gainward, Galaxy] is one of world's largest manufacturers of graphics cards, these words should be taken with caution by all people in the graphics chain.
近日，许多媒体都在关注同德及其子公司所做的决定。已经披露的消息是打算放弃ATI产品线的不仅仅是耕升，而是整个同德集团。同德集团（同德，同德多媒体，耕升，影驰）作为世界上最大的显卡生产商之一，他们的决定会引起整个显卡产业链的关注。
Since this is a matter where nobody will go on record, asked or not - you can treat this as a rumor or as a look into a crystal ball - your choice. Under the condition of anonymity, we were given information concerning the current state of affairs between Gainward, Palit and AMD. Brace for impact, this is going to get rough.
由于不管是否被问及，这一决定注定不会公开，所以你可以把这一消息看作是小道消息或者干脆就是水晶球上读出来的预言。但在承诺保密的情况下，匿名知情人士透露了有关耕升、同德与AMD之间关系的进展。请做好心理准备，因为这一关系走向令人感到悲观。
According to our sources, Gainward is "extremely unsatisfied" and "unhappy" with the way how AMD allegedly treats them. According to our sources, AMD is "trying to keep its current partners happy and does not allow custom building boards" if you "don't belong to the select few". The sources cited their decision to go with custom-built GeForce GTX275 from day one, and not offering a reference based product. We asked what about ATI Radeon 4890 and 4770 parts, and the answers were surprising and go in the line of ATI not allowing them to release an overclocked or a custom PCB-based product until top tier partners do the same.
该知情人士透露，耕升对传说中AMD对待他们的态度感到“极度不满”。该知情人士同时透露，AMD正在“禁止指定合作伙伴推出非公版显卡”并“努力尝试维持现有合作伙伴的满意度”。该知情人士引用了他们首发日推出非公版GeForce GTX275而不提供公版产品的决定。我们询问ATI Radeon 4890和4770的情况，答案令人感到惊讶，ATI不允许他们先于等级合作伙伴推出超频版或非公版。
The reason why AMD allegedly did not sell 4770/4890 chips to Gainward was the Radeon 4850 card with GDDR5 memory. Partners did not like what Gainward did, ATI requested that Gainward stops advertising and selling the 4850 GDDR5 card. Gainward refused to do so. This was followed by the lack of 4850 chips for Palit, and the "punishment" was the lack of any 4770/4890 allocation.
传说中AMD不向耕升发售4770/4890芯片的原因是配备了GDDR5显存的Radeon 4850显卡。其他合作伙伴不喜欢耕升的做法，因此ATI要求耕升停止出货4850 GDDR5显卡，并停止投放广告。耕升拒绝了这一要求，于是同德的4850芯片出现短缺，以及“惩罚措施”：缺少所有4770/4890配给。
In the future, Gainward and the whole Palit group plan to position their retail strategy on custom-build PCBs, with a straight policy of releasing a top-notch, no-cost-saving PCB for the high end model and optimizing for "higher-end" and "affordable price points".
在耕升以及整个同德集团的规划中，其零售策略定位在非公版显卡，为高端模组推出专为其进行优化的不惜工本的顶级PCB和可承受的价格。
For example, Gainward's tactic will probably look like this: on the release date of GeForce GTX XXX Gainward will offer custom-built card from day one. This part will carry a moderate overclock and sold as the Golden Sample part. 30-60 days past the original part, the board will be re-released as "Goes Like **" part with heavily tweaked up BIOS and targeting high-end ASP. A more affordable, non-overclocked part [but still on the custom PCB] will appear between the two, somewhere in the 45-60 day range past the Golden Sample part. Our sources claim they had the same policy for both nVidia and AMD/ATI and in the end, AMD acted on it. Since Palit is the largest manufacturer and purchaser of nVidia GPUs, it's not exactly that nVidia has a choice.
例如，耕升的策略很可能会是这样：在GeForce GTX XXX的首发日就推出非公版显卡。这一版本会具有较好的超频性能，并以黄金版的价格销售。原始版本发行30到60天之后，会发布使用相同PCB的新版本“Goes like **”，这一版本会有复杂的BIOS调节选项，定位于高端ASP。在这两个版本之间，大概是黄金版推出后45到60天，还会推出一个售价较低且无法超频（但仍是非公版）的版本。该知情人士表示，耕升对nVidia和AMD/ATI有相同的销售策略，但最后，AMD做出了反应。由于同德是nVidia最大的GPU客户和GPU产品生产商，因此nVidia好像别无选择。
Bear in mind that this is not the first time a rift between Gainward and ATI appeared: back in 2002, Gainward was the hottest player in EMEA market and the company was in trouble because nVidia failed to deliver with GeForce 5800 series. In order to save the company, Gainward started to sell ATI Radeon 9700 cards. As you can see on the picture in the right, this was a plain vanilla 9700Pro reference card carried by many vendors. Gainward wanted to do "Golden Sample" cards and build custom PCBs, equip the boards with Innovatek water blocks, overclock them to heaven's high etc. With the market share tanking in 2003 thanks to GeForce FX 5800 and 5900, Gainward went bankrupt and got acquired by Palit.
请注意，这不是耕升和ATI之间第一次出现不和：回溯到2002年，那时耕升是欧洲、中东和非洲市场最热门的品牌，但是却由于nVidia GeForce 5800系列的跳票陷入困境。为了挽救公司，耕升开始销售ATI Radeon 9700显卡。右图所示是一块普通的9700Pro公版显卡，该款PCB被许多厂商采用。耕升想要推出的“黄金版”配备了专门打造的非公版PCB、Innovatek生产的水冷模块，具备非凡的超频能力等卖点。随着2003年GeForce FX 5800和5900带来的市场份额见底，耕升破产并被同德收购。
The team behind OC parts then moved to establish EVGA Europe and continued with the high-end orientation, making a retailing giant with couple of dozen million Euro in sales. On the other hand, Gainward returned to profitability and is currently preparing an attack on the US market, as we exclusively reported here.
而当时的超频部门团队集体跳槽，创建了EVGA欧洲，延续了高端定位，并最终发展成一个销售额达上千万欧元的零售巨头。另一方面，耕升扭亏为盈，并如我们独家报道所说，正在准备进入美国市场。
Our take is that AMD decided to protect relationships with large vendors such as Sapphire, PowerColor and others. Sadly, graphics card customers don't win this time around.
我们推测，AMD已决定维护与蓝宝石、迪兰恒进等大客户的关系。不幸地是，不管结果怎样，消费者都不会赢。 |
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发表于 2009-5-29 14:51
