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http://www.pcpro.co.uk/custompc/ ... drop-ati-brand.html
AMD to drop ATi brand 4:19PM
Chip guru AMD has announced that it's going to drop the ATi brand name following its takeover of the Canadian graphics underdog. Gareth Cater from AMD told Custom PC that 'the new company will be called AMD,' meaning that we could shortly be seeing AMD-branded Radeon graphics chips.
We asked Richard Baker from AMD if this meant that the memorable Radeon name would also be biting the dust, but he replied that 'we haven't made any final decisions yet, but I'd personally be very surprised if we dropped any of those product names. The ATi company name is definitely going, though.'
Baker stressed that, contrary to what's been reported in the press elsewhere, the acquisition will be a takeover rather than a merger, which means that AMD is going to be wearing the trousers in its relationship. Baker said that 'the company is being bought, so it's fairly standard that the name should go, as it's becoming a part of AMD.'
Chris Hook from ATi shrugged off the move, saying that 'I don't have a personal emotional attachment to it [the brand], one way or another. I think the important thing is that we're going to make good products. ATi may be gone, but certainly lots of discussion is going to come over the next few days about the rest of our brands and their strengths.' Could the next Radeon chip be AMD branded? Watch this space.
【赛迪网讯】8月8日消息,据国外媒体报道,AMD日前表示,并购ATI之后,新公司的名称仍为“AMD”,而ATI品牌则被取消。
据英国媒体报道,AMD高管Gareth Cater日前在接受采访时表示:“新公司的名称为AMD。”也就是说,不久以外,著名的Radeon显卡可能被打上AMD品牌。
当被问及Radeon品牌是否也将被取消时,Cater称:“目前公司还没有做出最终决定,但ATI品牌肯定是要被取消的。”
Cater同时还重申,AMD此次是“并购”ATI,而并不是像某些媒体所报道的“合并”。
美国时间7月24日,AMD于宣布以总计54亿美元的现金和股票收购ATI所有股份。这样,AMD就将拥有一条涵盖处理器、芯片组和图形处理器的完整产业链。
合并后,新公司的年销售额大约在73亿美元,雇员总数约为1.5万人。为降低运营成本,新公司将裁员数百人。据AMD预计,这笔交易将于今年第四季度完成。
这件事phk已经在2006-7-25 02:44已经明确表示过,当时还有相当一部分人不接受这种现实。
http://we.pcinlife.com/viewthrea ... mp;highlight=%2Bphk
今天会不会是所有泛 ATI痛哭的日子呢?AMD要抛弃ATI商标![]()
[ 本帖最后由 phk 于 2006-8-8 10:49 编辑 ] |
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