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AMD ecstatic over R700 success
While keeping a close eye on Nvidia and Intel
By Ian Williams: Tuesday, 12 August 2008, 6:35 PM
AMD IS PLEASED as punch about regaining the graphics crown from Nvidia, but has said it won't be relaxing now that it has achieved that.
Speaking to The INQUIRER, Ian 'the happiest man in the graphics market today' McNaughton said, "today we may be able to plant the flag as the fastest enthusiast graphics card on the planet, but trust me when I say we're not going to rest on those laurels."
"Today's success is the result of a couple of years of effort and a change in strategy we started two years ago."
He pointed out that the R700 was by design rather than by accident, and that although there are some naysayer's in the market, the product reviews of the new cards will show that AMD is on to a winner.
"It's a good day for enthusiasts and it's a good day for AMD, but maybe not such a good day for our competitors. But I'll never count out Nvidia, they are very good at what they do and competition is good," added McNaughton.
He stressed that, rather than reacting to the competition or playing catch up, AMD has little idea what others may be developing and that it is just working on roadmaps based on what its engineers are capable of.
"Nvidia, like us, is very good at keeping things secret and we all have our own Cadbury's secret way of getting the caramel in the chocolate bar," McNaughton said, piling on the syrup.
Although AMD is keeping a watchful eye on Intel's upcoming Larabee chip, McNaughton is holding out judgement one way or the other until actual hardware hits the ground, at which point he reckons that the market will judge for itself.
McNaughton said this launch is the second step in the company's three step process. The first step was to bring to market the high end, mainstream 4800 series. The second step was to capture the enthusiast market with the launch of the R700.
The third, upcoming step will see the rounding out of the platform with launch of the RV710 and RV730, being the value and mainstream market products. Although he wouldn't give an exact timetable, McNaughton did say that this was 'imminent'.
"Hopefully there are lots of Geforce owners in the market who will see the light and go and buy Radeon graphics cards," he said. µ
[ 本帖最后由 itany 于 2008-8-13 10:58 编辑 ] |
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发表于 2008-8-13 10:47
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